Abstract

An experiment studying the process of motive acquisition was conducted with executives of a major American corporation. Each of 1u middle-level executives who were given a program designed to develop and strengthen their need for achievement was carefully matched with a comparable executive chosen to attend the corporation's executive development course during approximately the same period. In a two-year follow-up study, the participants in the achievement motivation training course had performed significantly better than their matched pairs, as measured by major changes in job level and salary.

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