Abstract
Up against the 19th National Congress of the Communist Party of China, the 14th Five-Year Plan, and the Three-Child Policy, nursing and education of children has been put on the agenda. However, it is difficult to identify the demand for family childcare in its high-quality development in China. According to the multi-group structural equation model and KANO model, this study focused on identifying the characteristics of childcare demand of different populations of Chengdu, a mega-city. It is found that obvious differences exist in the characteristics of childcare demand among various groups, based on which this paper puts forward corresponding suggestions to balance the supply and demand of childcare services and promote its high-quality development.
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