Acculturation of Chinese migrant employees in the hospitality industry of South Korea: a profiling study

Abstract

This study investigates the acculturation process of Generation MZ Chinese migrant workers in the South Korean hospitality industry, focusing on their experiences in overcoming language barriers and cultural differences. Employing snowball sampling, the study gathered data through online questionnaires from Chinese employees working in South Korea's hotels and restaurants, yielding 312 valid responses. The findings highlight the influence of individualism-collectivism orientations on acculturation strategies. Workers with a tendency towards horizontal individualism and collectivism generally prefer assimilation, whereas those with a vertical individualism orientation lean towards marginalization. Interestingly, vertical collectivists, who value social hierarchy and group responsibility, show a predilection for both segregation and integration strategies, underscoring the complex nature of acculturation. The study also found that educational level, Korean language proficiency, and length of stay in Korea significantly affect their acculturation strategy choices. Based on these findings, the study provides vital insights into the adaptation processes of Chinese migrant workers in South Korea's hospitality industry and offers theoretical and practical guidance for effectively recruiting and managing foreign employees, particularly those from China.