Abstract
The small, though improved, number of accredited public relations programs has been a continuing cause for concern among educators and professionals, especially in light of the substantial increase in the number of schools now offering courses in public relations. Some critics of the accrediting process have complained that sequences and programs cannot be properly evaluated by an accrediting organization dominated by journalists. The authors of this article use existing literature and extensive correspondence among public relations professors and practitioners to explain the accreditation dilemma. In addition, they analyze the results of a survey they conducted among the members of the Public Relations Division of the Association for Education in Journalism.
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