Accounting the ‘self’: From diarization to life vlogs

Abstract

The diarization of the self emerged through historically contingent social and economic relations and the practice of accounting as an integral aspect of industrialization and capitalism. From the journal to new media technologies, the recording of everyday life is about the governance and construction of the self, illuminating the ‘everyday’ as a salient dimension of sense-making in relation to the wider world. Accounting the self today has gained renewed prominence through new media technologies and social media platforms and its increasing incorporation into everyday life, inviting a public interface. The teleology of older forms of accounting the self (i.e. the journal) to new media technologies needs to be seen through a continuum in which sociocultural and economic forces enmesh with the medium of communication as a tool of self-expression to capture the self in its diurnal mode. This article utilizes Raymond Williams’ notion of cultural materialism, in linking the diary as a modern technology of self-expression with vlogs in the post-digital terrain wherein material practices shed light onto our lifeworlds construed through the resources available within material and immaterial infrastructures, offering both agency and abstraction by capital. As such, the manifest cultural form is intimately mediated by cultural technologies.