Abstract
The Role of the Channel in Marketing Logistics Marketing logistics has often been adopted as a synonym for physical distribution management (PDM), the two terms being used interchangeably by academics and practitioners alike. However, it is appropriate to introduce greater precision in our definitions—it is suggested here that whilst PDM is concerned with physical flow involved in distribution activities, marketing logistics is somewhat broader in scope in that it incorporates the selection and management of the institutional channel(s) of distribution for a company's products as well as the physical facilities required.
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