Abstract
This paper aims to better understand the relationship between HIV knowledge and media exposure in India. We use a two-stage hurdle model to estimate the effect of media sources such as newspapers, radios and television on AIDS-related knowledge among Indian men and women using demographic health survey data. Overall, access to newspapers, radio, or television increases the likelihood of better HIV knowledge in both males and females by an order between 2% and 12%. These findings, albeit quantitatively small, suggest, even if indirectly, possible problems faced by AIDS campaigns and government programs in combating the HIV epidemic in India.
Highlights
The HIV/AIDS epidemic, earlier prevalent in only a few countries and among selected groups of people, has brought serious concerns in the last few decades
Thought of as a western health problem, HIV/AIDS was overlooked by most developing countries as a problem of homosexuals, drug users and westerners who engage in unsafe sexual practices
HIV/AIDS related knowledge based on the 2005–2006 national demographic data results
Summary
The HIV/AIDS epidemic, earlier prevalent in only a few countries and among selected groups of people, has brought serious concerns in the last few decades. According to the UNAIDS Joint United Programme on HIV/AIDS [1], since the beginning of the epidemic, almost 60 million people have been infected with. Absence of a curable treatment or an effective vaccine makes the HIV infection deadly and, its spread cannot be ignored. Thought of as a western health problem, HIV/AIDS was overlooked by most developing countries as a problem of homosexuals, drug users and westerners who engage in unsafe sexual practices. The African continent has the most HIV positive cases, followed by Asia. In the 10 years, Asia is believed to have more HIV cases than that of any other continent [2]
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