Abstract
In the present study, we used the stated preference approach to design different situations, including appearance, different services, and different times to further explore passengers’ acceptance of and expected price to be paid for taxi service levels. In addition to using general ordered models, the results of this study were also compared with the multinomial logit model and the partial proportional odds (PPO) model. The results of comparison between the models ultimately revealed that the PPO model statistically had a better explanatory power. In the model estimation results, the key explanatory variables included the ability to recognize the appearance, seating space, honorable service, the development of user payment concepts, and demographic grouping, all of which could increase acceptance. The results obtained in this study could provide a key reference for the classification of taxis in the Taiwan region and serve as a basis for the development of strategies by operators in the future.
Highlights
IntroductionTaxis are positioned as secondary mass transportation (paratransit) within urban transport. ey are characterized by being quick, convenient, comfortable, and private motorized modes, door-to-door service, and are not subject to time limitations (e.g., departing late at night)
Taxis are positioned as secondary mass transportation within urban transport. ey are characterized by being quick, convenient, comfortable, and private motorized modes, door-to-door service, and are not subject to time limitations
The ordered logit model (OLM) and multinomial logit (MNL) models are already in wide use. erefore, this study provides a more detailed introduction of only the proportional odds (PPO) model
Summary
Taxis are positioned as secondary mass transportation (paratransit) within urban transport. ey are characterized by being quick, convenient, comfortable, and private motorized modes, door-to-door service, and are not subject to time limitations (e.g., departing late at night). Ey are characterized by being quick, convenient, comfortable, and private motorized modes, door-to-door service, and are not subject to time limitations (e.g., departing late at night). Research indicates that taxis act as a part of public transportation, providing the public with convenient, point-to-point (the last mile) services. Single-trip fare is higher than that of mass transportation. A single rate for taxi cannot reflect the costs of different services, such as older or lack-of-maintenance taxi usually with uncomfortable air condition, unclean seat, and nosier ride quality. E above services have quickly attracted consumers’ interest through high service quality. Their safety, legality, and other issues have triggered a variety of disputes in different regions
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