Abstract
Libraries are being revolutionized by technological advancements which open up avenues to embed innovative library services. It is imperative for librarians to be in par with new technologies such as social network sites, to prove their worth in this competitive digital world. This study aims to explore factors affecting the acceptance of social network sites by university librarians by applying the technology acceptance model. The findings revealed that perceived usefulness and perceived ease of use were significant predictors of acceptance of social network sites. Trust was found to exert a significant indirect effect on the librarians’ intention to use social network sites. This study contributes to the theoretical novelty of the intersecting field of library science, social network sites and the technology acceptance model, which has received less attention in the literature. Also, this study attempts to fill the gap in the adoption literature, where librarians are rarely acknowledged as users, while supporting the validation of the technology acceptance model in a developing-country context. Overall, the proposed research model explained 58.4% ( R2= 0.584) of variance in the dependent variable of behavioural intention.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have