Abstract
This study intends to explore the acceptance of electric vehicles by adopting social comparison theory and Technology Acceptance Model. To fulfill the objectives of the study, 400 data were collected from a four-day auto expo event in India, and Structural Equation Modelling approach was used to analyze the data. The results show that informational influence, value-expressive influence, and product innovativeness showed a significant relationship with electric vehicle acceptance. Perceived usefulness signified a mediation effect on the relationships of informational influence, value-expressive influence, and product innovativeness with the electric vehicle acceptance. Further, positive moderation effect of age, income and gender was identified on the paths between perceived usefulness and electric vehicle acceptance. Holistically, the study produces significant contributions to the factors used in the study and the electric vehicle sector at large.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Research in Transportation Business & Management
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
