Acceptance and perception of multimodal expression of Israeli-Jewish culture in China: ‘The Realist’ comic strip as a case study

Abstract

ABSTRACT This article analyzes the acceptance and perception of Israeli-Jewish culture in China through Chinese translation of ‘The Realist’. It points that most topics Chinese readers could interpret are those shared as general common sense or used in common terminology in all semiotic modes. However, the Israeli-Jewish tradition, literacy and specific practices remained unrecognised for the most part. It argues that the translator’s mediation of comic texts is grounded in processes of multimodal analysis that facilitates comprehension of whether and how a message is understood in a certain context. The translator has the task of making up the target readers’ contextual deficiency.