Abstract
Bus priority schemes are defined as the introduction of bus exclusive lanes and subsidies for a bus operating company. An analysis by the structural equation model showed that ‘environmental concerns’ influence two psychological factors such as ‘expectation of reducing car use’ and ‘justice and tolerance of bus priority schemes’, and the two factors influence the acceptability of bus priority schemes. Next, we developed a mode-choice and latent variables integrated model and revealed that psychological promotion itself has an effect on commuters'mode shift into park & bus ride.
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