A.C.BillingsM.C.HardinThe Global Impact of Olympic Media at London 20121st ed.2015Routledge2 Park Square, Milton Park, Abingdon, Oxon, United Kingdom978-1-138-78991-3pp. 89

Abstract

1. Megasport in a Mega-City to a Mega-Audience: The Impact of 2012 London Olympic Media 2. Olympics Everywhere: Predictors of Multiplatform Media Uses During the 2012 London Olympics 3. Creating a Competitive Identity: Public Diplomacy in the London Olympics and Media Portrayal 4. Celebrity Athletes, Soft Power and National Identity: Hong Kong Newspaper Coverage of the Olympic Champions of Beijing 2008 and London 2012 5. From Pride to Smugness and the Nationalism Between: Olympic Media Consumption Effects on Nationalism Across the Globe