Academic writing as autocommunication – the case of doctoral dissertations on CSR

Abstract

In this article, we explore the self‐oriented rather than socially‐oriented reasons why a doctoral dissertation in the field of corporate social responsibility (CSR) is written. We base our article on Yuri M. Lotman’s idea on autocommunication which we use as tool in analysing a group interview conducted with six doctoral students studying in the field of CSR. We suggest that autocommunicational aspects might play a much more important role in rationalized Western culture and science than is often realized, and our main thesis is that one essential reason for writing a doctoral dissertation in the field of CSR might be to communicate with oneself and that this even might contain a therapeutic dimension. Implications for students, supervisors and future research are discussed at the end of the article.