Abstract
ABSTRACT The generation of academic and research products by students and researchers in the postgraduate programs of private and public universities requires their dissemination using the management of digital strategies. The proposal that we present promotes that those involved in the generation of knowledge design digital strategies based on the creation of value and the usability of the research work. The research process was used as a case study with groups of postgraduate students in the digital dissemination of their academic products, with results of customized websites and virtual strategies in the methodology CANVAS Academic. It is concluded that the application of digital tools with a focus of value to solve problems of groups of users allows the design of virtual platforms to improve the divulgation of the academic work of the postgraduate course optimizing time and resources. Keywords model CANVAS, Digital Disclosure
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