Abstract
Studies consistently fail to confirm that research increases teaching effectiveness; moreover, critics of academic marketing research doubt its practical value. This article suggests that criteria commonly used to evaluate research productivity for promotion and tenure purposes may be partly to blame for the alleged shortcomings. Potential remedies are offered as well.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
