Academic libraries versus the doom scroll: Engaging with at-home users on social media during COVID-19

Abstract

The authors collected data from a sample size of academic library social media accounts from around the U.S., starting with the onset of the COVID-19 pandemic until Fall semester 2020, by using measurable attributes for engagement. They report on the findings of that data by highlighting examples of accounts that have successfully taken advantage of these frequented platforms to effectively engage with their patrons by publicizing essential, up-to-date information to active seekers. The authors also discuss best practices for how to use social media in a way that addresses the unique needs of each university.