Abstract
The 44<sup>th</sup> Congress of the Spanish Association of Cuniculture (ASESCU) was held in Aranda de Duero (Burgos province, Castile and Leon region, Spain) from 5<sup>th</sup> to 6<sup>th</sup> June 2019, hosted by the trade union “Unión de Campesinos de Burgos”. The six main talks mainly focussed on the reasons behind rabbit meat consumption and how to promote it. The first explained the evolution of meat consumption by humans, another one analysed the environmental impact of livestock, and the third showed efficicient advertising strategies. Moreover, another talk explained the strategic approach of the rabbit meat promotion campains carried out in Spain in recent years. Finally, the Director of the Rabbit Meat Marketing Board (INTERCUN) spoke about the need for research, development and innovation in rabbit farming. The last speech proposed what to do to sell better the rabbit meat on the basic of the current tendencies of the food market. Moreover, a total of 22 communications were presented in working sessions with oral communications and posters (nutrition, pathology, housing and welfare, and reproduction and genetics). The meeting was attended by near 170 participants from several European, American and African countries. Abstracts of the contributions presented are reported below.
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