Abstract

Television, for many, is still the ultimate in electric progress. If it is bringing the changes hypothesized by McLuhan, how exactly is it achieving these ends? How does participation in the medium of television effect changes in viewers, and therefore society? How does the involvement necessary to “fill in the gaps” lead to changes in behaviour at a level most are not even aware of ? This paper attempts to answer those questions as follows: first, by ascertaining how the global village may actually be developing by relying on the ideas of Joshua Meyrowitz, Erving Goffman, and Edward Hall; second, by drawing a link between watching television and interpersonal interaction; and, finally, by explaining why viewers pay attention to television in the first place.

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