Abstract
Abstract Introduction: Despite overall declines in incidence and mortality in prostate cancer, African American men continue to experience disproportionate rates. Multiple socio-cultural factors have been associated with this disparity, including attitudes and perceptions regarding the healthcare system, prostate cancer knowledge, and lifestyle and environmental factors. As community-based participatory research (CBPR) involves community members and recognizes multiple levels of influence on health, it has been shown to be effective in identifying the contextual influences of health issues and determining culturally relevant and linguistically appropriate, multi-level health strategies. Methods: To facilitate the development of a theory-based prostate cancer intervention for African American men, lay health advisors (LHA) were recruited, trained, and equipped with iPads to serve as a conduit between researchers and the community. LHAs were involved in all study phases and were instrumental in engaging community members. Additionally, a community advisory board was utilized for quarterly review of the study protocol and implementation. Results: The results were two-fold. First, community members were actively engaged in the study, which helped build trust with the host institution, while also enabling the LHAs with health-related knowledge, communication skills, and leadership experience. Secondly, a culturally and linguistically appropriate theory-based prostate cancer intervention using iPads was developed to provide accurate, relevant information to African American men in the community. Conclusions: CBPR, in tandem with LHAs, is a valuable approach for engaging African American men at risk for prostate cancer. The involvement of community members aided in acceptance and sustainability of the intervention. Additionally, the utilization of emerging technology, iPads, supports the timely dissemination of standardized health messages within the community setting. Citation Information: Cancer Epidemiol Biomarkers Prev 2011;20(10 Suppl):B10.
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