Abstract 2551: The development of cancer digital videos to increase participation in marginalized communities

Abstract

Abstract Social media, in the form of digital videos, targeted people with limited health literacy, as well as disadvantaged or marginalized groups, may help reduce cancer health disparities and improve health outcomes in these populations. In this article, we document the process of adapting the content from the Cancer 101 curriculum to create animated scripts about the cancer care continuum that is clear, straightforward, and in plain language. The development of the Cancer 101 digital videos required a multidisciplinary collaboration from - public health, medicine, technology, and expertise in correctional health, smoking cessation, web development, video producers, and individuals directly impacted by cancer disparities. The Cancer 101 videos were showcased at a community health fair where the videos were viewed by attendants waiting to be seen by a medical provider. While waiting for their cancer screening, thirteen individuals were selected and invited to watch all eleven videos totaling less than 60-minutes of viewing time. Overall, participants agreed that they would recommend the videos to friends/family and that they plan to watch other video modules to learn more information about cancer. Additionally, participants enjoyed the graphics and audio of the videos presented. Furthermore, participants noted that Cancer 101 digital videos described cancer in plain language, leading to a better understanding of the disease. Future research is needed to implement Cancer 101 digital videos in healthcare clinics to increase cancer information and improve cancer screening rates in marginalized communities. Citation Format: Pamela Valera, Luis Alzate-Duque, Nicholas Acuna. The development of cancer digital videos to increase participation in marginalized communities [abstract]. In: Proceedings of the American Association for Cancer Research Annual Meeting 2021; 2021 Apr 10-15 and May 17-21. Philadelphia (PA): AACR; Cancer Res 2021;81(13_Suppl):Abstract nr 2551.