About transformational socio-cultural processes in society

Abstract

The existing conceptual approaches to the globalization of culture proceed from the fact that the more the world becomes one, the greater the cultural differences. Global cultural studies, which studies these processes, understands the world not as a single system, but as a multitude of systems, focusing on the decentralized nature of the world system, recognizes heterogeneity and hybridization as the natural state of the culture of the world. The article shows that the most important principle that allows preserving the unity of diversity is the principle of equality, which means that there is no scale of evaluation of culture or hierarchy of cultures in cultural development. This is also important from the point of view of real equality in the relationship of cultures. Approaching a particular culture from the point of view of equality, careful attitude to its uniqueness, it should be noted that the development of any culture depends on the availability of necessary resources, since lack of resources causes the danger of deformation during intensive intercultural interactions. The equality of cultures can be considered as the realization of a universal principle, which in its meaning coincides with the principle of sovereignty. It serves as the basis for the State to conduct its policy and assumes, if necessary, the protection of its rights. Globalization is a process whose scale is relative. This can happen both within and between civilizations. The current stage of globalization is a process that covers the whole world, which was prepared for this at previous stages.