About the classification of specialized sports nutrition products

Abstract

The methodological aspects of substantiating the expediency of the commodity classification of sports nutrition products included monitoring the actual nutrition of athletes, researching the market for specialized food products for athletes and consumer preferences of people with increased physical activity. It has been established that all athletes use specialized products in their practice with varying degrees of regularity. Most athletes want to use specialized foods in the form of traditional foods. The most in demand among the target audience are high-protein foods, biologically active food additives and carbohydrate-protein products, which are used by 59%, 55% and 32% of respondents, respectively. When asked about the manufacturer of specialized food products that the respondents accept, 87% named foreign companies. Evaluation of the actual diets of athletes showed that there is an imbalance in the main macronutrients in the diets compared to the recommended ratio of caloric content of proteins, lipids and carbohydrates. Based on the analysis of consumer preferences and metabolic characteristics of athletes in different sports, a fundamental classification of sports nutrition products has been developed, taking into account their macronutrient composition and energy value.