ABANG-NONE AS AN ATTEMPT OF THE GOVERNMENT TO INTRODUCE THE BETAWI CULTURE TO THE WORLD

Abstract

The Abang and None Competition is a media of the DKI Jakarta Tourism Office to introduce Betawi culture to the world. Betawi culture is the pride of the people of Jakarta, namely as the identity of the main area within the scope of its society. The competition has various functions, not only as entertainment but also as a medium for promoting Jakarta tourism. This has various problems, including the lack of knowledge about Jakarta. Most people outside Jakarta only know Jakarta to be the capital of Indonesia. They do not have any knowledge about the authentic and unique culture of Jakarta that emerged because the interaction of people from various regions living there. With the presence of the Abang and None Competition, it is hoped that they will be able to raise the slogan "Enjoy Jakarta" to become increasingly popular and can attract outsiders to want to visit Jakarta. So what does the government expect to achieve through the competition? How does the government plan to use the Competition to promote Betawi culture internationally? This article will discuss those efforts and how effective they are. Qualitative descriptive methods will be the key in this research.KEYWORDS : Abang-None, Betawi Culture, Enjoy Jakarta, Jakarta Tourism