Abstract

Relevance. Contributions of Abai Kunanbayev are pivotal in understanding the role of literary art in national education, stressing the importance of the word in shaping individual and collective consciousness. Purpose. This study aims to explore Abai's profound impact on the art of speech and its educational implications. Methodology. The research methodically reviews scholarly works on Abai, analyzing his literary contributions and educational philosophy. It involves a detailed examination of Abai's poetry and prose, identifying themes related to language and speech. Furthermore, the study assesses current school textbooks to determine the extent of Abai's presence in the curriculum. Through content and semantic analysis, the research delineates Abai's criteria for language and speech, offering a nuanced understanding of his educational vision. Results. The research found that the rich heritage of the universally recognised poet Abai offers a single methodological system for the development of the student’s speech. The study examined the role of Abai’s legacy in the development of the student’s speech, it disclosed the characteristic of the concepts “language” and “word” in his works. The study carried out an analysis of the positive and negative characteristics of the speaker. In this way, requirements to the speaker were formulated. Conclusions. This article showed the place in world literature of such a great Kazakh person as Abai, and also analysed the extent to which school textbooks include the necessary part of Abai’s creativity for mastering the literary art. On the basis of the conducted research, the preconditions for the introduction of Abai’s works into the educational process as a scientific and methodological basis for the development of the student’s speech were determined.

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