Abstract

The spatial and temporal reach of contemporary environmental problems are unparalleled. Collective efforts to address global environmental problems are required but actions to tackle these problems demand initial recognition of their seriousness. Cross-cultural research has shown a reliable bias in comparative judgements about the severity of environmental problems for geographically distant places, with environmental issues perceived to be more severe “there” than “here.” The robustness of this effect may have unwarranted consequences since perceiving environmental problems as being worse elsewhere might lead individuals to not take actions in their locality. We conducted a within-country study to test whether this spatial bias would emerge for samples from all Brazilian states (k = 27, N = 4,265; 85% female; Age M = 24; Age SD = 9.67). Providing further support for a biased comparative judgement, we observed that the severity of environmental problems was judged as worse at the country level than at the state level (mean spatial bias score among Brazilian states = 0.54). Only 2% of the variation in spatial bias was attributable to across-state differences. By replicating cross-cultural findings within a single nation, our findings provide further support for the prevalence and generalizability of biased comparative judgements about the severity of environmental problems. We discuss critical future directions for spatial bias research.

Highlights

  • The spatial and temporal reach of contemporary environmental problems are unparalleled

  • We extend their work by asking respondents to rate the seriousness of environmental problems in their state and nationally, by adding “climate change” as an additional environmental problem, and by examining the extent to which the scale is invariant across samples from all 27 states in Brazil

  • We examined whether the expected spatial bias effect in beliefs about the severity of environmental problems emerged within Brazil

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Summary

Introduction

The spatial and temporal reach of contemporary environmental problems are unparalleled. A widely documented aspect of social comparison judgements are above-average and comparative-optimism effects expressed in individuals’ pervasive tendency to believe they are better than others and that their future will be better than can possibly be true by overestimating their chance of good fortune and underestimating their risk for misfortune (Chambers & Windschitl, 2004; Shepperd, Klein, Waters, & Weinstein, 2013; Weinstein, 1980) Research indicates that such biases in social comparative judgements—in which people display optimistic bias when comparing their characteristics with the average peer on behaviour, ability, trait or likelihood dimensions—stems from a motivation for self-enhancement (e.g., “I am a better driver than most people”; Alicke & Govorun, 2005; Brown, 2012). As reviewed in detail below, an increas‐ ing number of studies have documented similar judgement processes when individuals

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