Abstract
This article outlines an academic development programme at Sky Sports News (SSN), a 24-hour rolling news television channel in the United Kingdom. The course counters negative industry perceptions of journalism education. It demonstrates that a major news organization and a significant employer of sports journalists in the United Kingdom considers that academia has an important role to play in the professionalization process. SSN’s commitment to resourcing such a programme should also be seen as an attempt to raise professional standards and overcome the derogatory ‘toy department’ reputation that has hampered sports journalism. This article outlines how industry professionals are connected to academic learning and encouraged to critically reflect on their practice. The article intends to raise awareness of the programme across contexts and countries and, in doing so, provide a blueprint for similar industry-academic collaborations.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
