A way of developing collaboration between universities and businesses in a time of COVID-19

Abstract

Purpose Central to problems affecting effective university–business collaboration (UBC) is the lack of intensive communication in addition to some administrative issues. This paper aims to resolve this issue by use of a uniquely designed “UBC system.” It suggests establishing a unified business analytics portal as one of the most convenient ways of facilitating UBC. This research paper describes the development and functioning of the “UBC system,” which is capable of supporting universities and businesses in terms of the COVID-19 crisis and in enabling the implementation of innovations in their activities. Design/methodology/approach Several dozen organizations and students and graduates of different universities were selected to test the “UBC system.” This research was conducted in several phases. The “UBC system” was developed on the basis of Microsoft 365, which is a solution made on a single platform with the integrated operation of several applications (SharePoint [Easy-Quiz and Survey], Outlook, Teams, Power Automate and Power BI). The system collects, processes and compares the data; schedules online interviews; conducts intelligence quotient testing and surveys; and its business analytic reports and dashboards are shared on the internet and are accessible from any location and from any device. Findings The results of the given study suggest that establishing reliable and convenient online coordination through the “UBC system” can provide help in enabling efficient collaboration between universities and businesses – something that has gained special importance in the time of the COVID-19 pandemic. This paper provides a number of conclusions and recommendations to improve online cooperation between universities and businesses. Practical implications The system can be administered by state entities (such as the Ministry of Education) and by career development centers within universities. The use of these kinds of systems can become a permanent part of effective UBC. The “UBC system” will not only help overcome employment problems in times of crisis but also make it easier to analyze the real situation and to introduce and develop innovative trends by both businesses and universities through mutual cooperation in an automated mode. Originality/value The proposed “UBC system” platform was developed by the authors.