A ‘WalMartization’ of Religion? The Ecological Impact of Megachurches on the Local and Extra-Local Religious Economy

Abstract

This study explores the impact megachurches have on local and extra-local congregations. Arguing that the two commonly held theories concerning the effect of megachurches on local congregations—that they are either harmful because they undercut local competition, or are beneficial because they increase local competition—are under-specified, we add the concept of religious niches to an organizational ecology model to predict how megachurches will differentially impact local congregations of various affiliation. Following new methodological directions charted by Blanchard et al. (Soc Forces 86(4):1591–1620, 2008 ), we test how the presence of megachurches differentially impacts congregational change rates among Catholics, Mainline Protestants, Conservative Protestants and three disaggregated Conservative Protestant sub-groups—Evangelical, Pentecostal and Fundamentalists, using county-level data from the 1990 and 2000 Churches and Church Membership datasets and megachurch data from the Database of Megachurches in the US. We find support for the variable impact of megachurches on local congregations in differing niches. For local congregations in dissimilar niches the presence of megachurches seems to be beneficial, whereas for local congregations inhabiting similar niches the presence of megachurches seems to be harmful. In addition to the local impact of megachurches, we find that they also have an impact upon the vitality of congregations in neighboring counties.