Abstract
In this paper, we describe a model whose focus is on data visualization. We assume the data are provided in adjacency format, as is frequently the case in practice. As an example, individuals who buy item a are likely to buy or consider buying items b, c, and d, also. We present a simple technique for obtaining distance measures between data points. Armed with the resulting distance matrix, we show how Sammon maps can be used to visualize the data points. An application to the college selection process is discussed in detail.
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