Abstract

The tourism sector as one of the sectors that have been slumped by the Covid-19 pandemic needs a breakthrough to enter a new normal era. Amid the ongoing paradigm shift and several new protocols will be implemented to welcome the new normal conditions in the tourism industry. The tourism sector in Indonesia, which has been absorbing many jobs, has been hit hard by the Covid-19 pandemic. Coupled with the difficulty of predicting when the pandemic will end, it requires smart steps in maintaining the sustainability of the tourism industry is entering the era of new norms. The new normal era brings new roles, new roads, and expectations in the tourism sector. Digitalization that is developing fast and rapidly requires adaptation to new conditions and rearranging business strategies and models so that they can survive in the new normal era by adjusting the development of digital technology. A tourism model is virtually a possible form of tourism in the future.

Full Text
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