Abstract

The use of space, both physical and virtual, has been extensively studied in relation to language, with many researchers considering it a determining factor. This chapter investigates the virtual linguistic landscape (VLL) of universities in ten Hispanic countries and five Portuguese-speaking countries to examine the use of pronouns of address (PoA) on their digital platforms. With the exponential increase in communication through digital means in recent years, computer-mediated communication has become a relevant topic in understanding human interaction through virtual devices. In this study, the authors specifically analyze the use of second-person singular pronouns in the VLL of higher education institutions in Hispanic and Portuguese-speaking countries, focusing on their social media platforms. The findings reveal that tú is the predominant PoA in Spanish-speaking institutions, whereas você prevails in Portuguese-speaking institutions on their social media.

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