Abstract
A Virtual itinerary for a real experience is an idea based on the virtual reproduction of the fresco of the Procession of the Magi painted by Benozzo Gozzoli in Palazzo Medici in Florence, in its original dimensions and spatial configuration, which was presented at the Digital Heritage International Congress in Granada in 2015. The installation stems from an approach to Cultural Heritage communication, that sets the visitor at the centre of the design process, as both recipient and agent of cultural transmission. In this vision, cognitive science and the concept of affordance play a crucial role in defining a multimedia set that promotes a primary mechanism of cognition embedded in the human beings, the perceptive-motory method to help visitors approach and understand art through a natural form of integrated aesthetic experience.
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