Abstract

We live in a world that's awash in information. Way back in 2011, an IBM study estimated that nearly 3 quintillion-that's a 3 with 18 zeros after it-bytes of data were being generated every single day. We're well past that mark now, given the doubling in the number of Internet users since 2011, the powerful rise of social media and machine learning, and the explosive growth in mobile computing, streaming services, and Internet of Things devices. Indeed, according to the latest Cisco Global Cloud Index, some 220,000 quintillion bytes-or if you prefer, 220 zettabytes-were generated "by all people, machines, and things" in 2016, on track to reach nearly 850 ZB in 2021.

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