Abstract
Traditional agricultural policy and its attendant narrow focus may have had its heyday. In the coming decades, agriculturalists must be better prepared for the rapid integration of forces not typically viewed as connected: changing consumer tastes and attitudes about food , agriculture, the environment, and resource use in an economically, socially, and politically changing world, with very new production and processing technologies. The combination of these forces will affect agriculture both directly and through their influence on other policies. Forthe agricultural community the message is adapt, learn , educate-or perish.
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