Abstract
With the increasing availability of high quality digital offset presses, one of the key challenges faced by the industry is to develop new profitable markets for variable data content. In this paper we will provide an overview of Shutterfly's variable data products manufactured on the HP-Indigo line of digital offset presses. Shutterfly produces Greeting Cards, Note Cards, and Calendars on these presses. The end users provide text and digital images to customize these products. A key aspect of this purely variable-data workflow is that the customization is “consumer centric” with minimal job variability on the press. The presses are part of a fully automated printing workflow with no job specific previews, setup, or calibration. The presses are calibrated to be colorimetric devices and color is communicated in standardized color spaces to ensure an accurate color reproduction workflow. Data management is designed to operate the presses in a continuous printing mode; thus maximizing throughput.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
