Abstract
The purpose of this study was to explore the variables that impact participants’ dependency upon Facebook to achieve communication goals from a uses and gratifications (U&G) perspective. In support of U&G, all five Facebook motives played an important role in dependency outcomes. Participants motivated by virtual community, or meeting new people online, were most dependent on the medium. Big 5 personality traits, self-esteem, and social cohesion were examined and partially supported a social compensation perspective. Results are discussed in light of existing U&G and dependency research with respect to functional alternatives. Limitations and directions for future research are also offered.
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