Abstract
To benefit from users’ co-creation knowledge in online communities, enterprises need effective methods to discover and manage co-creation users and knowledge as suggested in existing research. However, the existing methods still have their own limitations when analysing different relationships and networks. Therefore, first, this paper proposes a co-creation cyberspace super-network model for product innovation from a “user-knowledge-product” perspective to integrate the co-creation information of users, knowledge, and products. Second, to increase the accuracy of discovering, managing, and using the co-creation knowledge, three subnetworks including co-creation user network, co-creation knowledge network, and co-creation product network as well as the relationships among them are constructed and improved. Third, a well-known co-creation community in China is selected as a case to verify the feasibility and validity of the proposed model for enterprise’s product innovation. Three subnetworks and the mapping relationships among them are constructed and visualized based on the introduced User-Knowledge-Product Cyberspace model. The results from the case study validate the co-creation cyberspace constructed in this paper and provide enterprises with a comprehensive and detailed integration framework analysis model. Hence, the enterprises can use this model for user discovery, product innovation knowledge mining, and dynamic innovation knowledge basement and forecast hotspot trend in co-creation communities.
Highlights
As product innovation has become more complex and its costs have increased in recent years, enterprises can no longer realize continuous innovation through their internal innovation capabilities; rather they increasingly co-create with external stakeholders [1]
Most of the previous research focused on co-creation knowledge network construction, and we rarely found studies on co-creation user network and product network construction, which are valuable and important for product innovation. erefore, it is the motivation and contribution of this paper to extend the previous co-creation network to a more comprehensive and systematic “user-knowledge-product” co-creation cyberspace model for better product innovation
When constructing each co-creation network, the weights and relationships of users and knowledge were not considered comprehensively. erefore, this paper constructs a “user-knowledge-product” co-creation cyberspace super-network model to address these limitations. e contribution to theory and industry and the limitations of this paper are discussed in detail as follows
Summary
As product innovation has become more complex and its costs have increased in recent years, enterprises can no longer realize continuous innovation through their internal innovation capabilities; rather they increasingly co-create with external stakeholders [1]. Ird, most of the existing research only considered two-tier networks, the co-creation users and knowledge network [14], which influences the accuracy and efficiency when mapping co-creation knowledge with product innovation. Erefore, to address these limitations, this paper aims to answer the following research questions: (1) How to fully consider the relationships between cocreation users to better manage users and identify leading users? To address those research questions and considering the limitations of the existing research, we develop a co-creation cyberspace super-network model for product innovation to help enterprises to discover, manage and apply co-creation knowledge in an effective way. Contribution to theory and industry and limitations and future directions of this paper are discussed
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
