A user participation behavior prediction model of social hotspots based on influence and Markov random field

Abstract

Hotspot topic trends can be captured by analyzing user attributes and historical behavior in social network. In this paper, we propose a user participation behavior prediction model for social hotspots, based on user behavior and relationship data, to predict user participation behavior and topic development trends. Firstly, for the complex factors of user behavior, three dynamic influence factor functions are defined, including individual, peer and community influence. These functions take timeliness into account using a time discretization method. Secondly, to determine laws of individual behavior and group behavior within a social topic, a hotspot user participation behavior prediction model is proposed and associated with the basic concepts of random field and Markov property in information diffusion. The experimental results show that the model can not only dynamically predict the individual behavior, but also grasp the development trends of topics.