Abstract
AbstractIntegrated rural development has gradually evolved as an operational philosophy for the developing countries, but to integrate the thinking and consequently, the planning of people directly involved in rural development does not seem to be an easy task. Every scientist, for example, looks at rural development in a fragmented, one-eyed approach while the administrators continue to squabble with each other from their water-tight compartments. M.R. Bhiday presents in this article a unique experiment by the University of Poona which has combined the use of mass communication and rural organisation to overcome the several geographical and social barriers.
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