Abstract
Correlational analyses examined the effects of value availability and relevance on the relation between people's values (Rokeach, 1967) and their directrisk (DR) and indirect-risk (IR) health behavior (Langlie, 1977). The DR behavior of 181 female undergraduates was more strongly associated with their valuation of exciting than of health; a measure of health in which the value of health was evaluated relative to the value of an exciting life, showed the strongest covariation with both their DR and IR actions. Thus, compared to health, an exciting life appeared to be more consciously available to these participants. Further, whereas the value of an exciting life and the measure of relative health value seemed to be regarded as relevant guides to both types of behavior, the value of health did not. Hence these results suggest that a two-value model of health behavior, based on the measure of relative health value, may be the best predictor of the health behavior of younger ...
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