Abstract
With regard to task distribution in a ridesharing company, both the suitability of the tasks assigned to the drivers and the acceptability of the riders receiving the service should be simultaneously considered to improve the sustainability regarding Hitch services. Firstly, the process of the bi-directional choice between the drivers and the riders is described as a one-to-one two-sided matching problem. Next, prospect theory is used to characterize the psychological perceived behavior of both sides towards the matching scheme under the multiple criteria. Thus, the suitability function concerning the drivers and the acceptability function regarding the riders are naturally constructed. Following this, a two-sided matching decision model with two objectives is proposed. Finally, numerical experiments are presented to verify the feasibility and effectiveness of the proposed model. Besides, managerial insights associated with how to set the optimization objectives under unbalanced supply-demand in ridesharing companies are given. Increasingly, this paper aims to not only validate the proposed methodology, but also to highlight the importance and urge of incorporating sustainability into the task distribution problem in ridesharing.
Highlights
Ridesharing allows riders to split travel costs, which is beneficial for the development of the economy and environment [1]
With respect to the risk decision making problem, Liu et al devised a multi-attribute decision making method based on prospect theory, which considers the influence on different parameters of value function [40]
Therefor7eo,fw16e assume that a one-to-one two-sided matching relationship is formed between drivers and riders dduurriinnggccoommmmuuttiinngg
Summary
Ridesharing allows riders to split travel costs, which is beneficial for the development of the economy and environment [1]. In the development of DiDi’s Hitch business, the company firstly selects a suitable task from the database based on the related information provided by drivers (e.g., departure time, location, and destination), a list to show the rides’ travel information is formed and presented to the drivers In this context, the drivers can choose a task according to their preferences and own concerns. Seuring and Müller considered sustainable supply chain management as the management of material, information, and capital flows, as well as cooperation among companies along the supply chain while taking goals from all three dimensions of sustainable development, i.e. economic, environmental, and social, into account, which are derived from customer and stakeholder requirements [12] In this context, we leverage and extend the insights of the existing literature to present a comprehensive definition of sustainability considered in the ridesharing problem.
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