A tutorial on implementing concurrent engineering in new product development programs

Abstract

AbstractThe ‘concurrent engineering’ approach has radically changed the ways that new products are developed in many firms. However, implementing concurrent engineering has not always proved easy. As the popularity of concurrent engineering has grown and its applications have become more diverse, the core concepts that define concurrent engineering have become more and more vague. In addition, managers have found that different project, company, and industry contexts often necessitate customized approaches to concurrent engineering. This tutorial clarifies the concepts and methods that are central to the concurrent engineering approach. In addition, it examines the need to tailor the elements of concurrent engineering to match specific program priorities and product characteristics. Finally, the tutorial suggests ways that managers can make early concurrent engineering attempts more successful.