A turkálókban történő vásárlás székelyföldi gyakorlatai. Előzetes adatok (Second-Hand Consumption Practices in Szeklerland, Romania. Preliminary Results)

Abstract

Hungarian abstract: Romania Szekelyfold tersegeben szamos turkalot talalunk: a tersseg varosait a koznyelv turkalovaros jelzővel illeti. A turkalok elterjedese termeszetesen osszefugg a terseg romaniai viszonylatban alacsonyabb eletszinvonalaval, de azt feltetelezzuk, hogy a turkalokhoz kapcsolodo motivaciok ennel valtozatosabbak: pl. fenntarthatosag, etikus fogyasztas, elerhetőseg (pl. plazak viszonylagos hianya). Kutatasunkban online kerdőivvel vizsgaltuk a second-hand vasarlashoz kapcsolodo fogyasztoi motivaciokat, valamint a turkalas szamos mas gyakorlatat. Eredmenyeink azt jelzik, hogy a szűkosseg fontos meghatarozoja a turkalos vasarlasoknak. Ugyannakkor mas dolgok is fontosak a fogyasztoknak: hedonizmus, kincsekerses, es kisebb mertekben a fenntarthatosag is motivalja a turkalos vasarlasokat. English abstract: In the Szeklerland region of Romania which is one of the poorest zone of the country, there are towns which are referred in the common slang as “thrift-towns”. The flourishing of second-hand retail can be linked, obviously, to the lower income of the citizens, however other motivations, e.g. sustainability, consumer ethics, issues of availability (e.g. other types of shops) can also be suspected to impact second-hand shopping. The purpose of the present survey was to investigate which are the major motivations of shopping for second-hand clothes and how such practice is structured among the respondents. An online survey strategy was employed and the data suggest that austerity is an important explanation of second-hand shopping: respondents usually spend little money in second-hand shops and are motivated by a good price-quality ratio. The lower price of the second-hand products allow them to acquire a lot of products, so that second-hand shopping helps to accumulate high amount of products. On the other hand, there are some rising motivations in accordance with the actual discourse of second-hand shopping: the possibility of recycling and hedonistic motivations like treasure hunting, searching for unique items are also involved in the structuring of this consumption practice.