Abstract
Abstract This chapter focuses on the Pueblos Magicos (Magic Towns) Program to determine the social and economic benefits of a public tourism intervention with governance characteristics in small towns with cultural and natural resources. The chapter examines the evolution of social development through indicators that measures the lack of this development, and also analyzes information collected from the residents about their perceptions. At first glance, there are elements to affirm with the insights from final beneficiaries, that the governance action really improves their living conditions.
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