Abstract
Recent studies suggest that a series of contextually appropriate and effective communication training package is demanded by the employers and HR practitioners in the job market. However, the ways to design an effective, comprehensive and sustainable communication development program for the business executives have rarely been explored in the extant literature. This paper introduces the concept of a total communication package (TCP) that can help design a better communication development program for the business executives. This qualitative research uses the interview findings from 20 top executives from the banking and telecommunication sectors in Bangladesh to unpack the concept of TCP for the HR practitioners.
Highlights
Communication skill is one of the most important soft skills for the business executives according to the extant human resource management (HRM) literature (Akhter, Khan, & Hassan, 2009)
This paper introduces the concept of a total communication package (TCP) based on the findings from in-depth interviews with 20 business executives to unpack the complexity and unique demands on the communication training and development programs in Bangladesh
This study is informed by two overarching research questions: (1) What communication related knowledge, skills, attitude, and other factors are considered important in the context of Bangladeshi business organizations and why? and, (2) How do these knowledge, skills, attitude, and other factors influence the communication outcomes of the business executives in Bangladesh?
Summary
Nargis Akhter1, Sardana Islam Khan2, & Nasrin Akter3 1 Professor, Southeast Business School (SBS), Southeast University, Bangladesh 2 Lecturer, School of Business and Law, Central Queensland University, Melbourne, Australia 3 Assistant Manager - Human Resources, Merits Technologies Ltd, Bangladesh Correspondence: Sardana Islam Khan, Lecturer, School of Business and Law, Central Queensland University, Melbourne, Australia.
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