Abstract
PurposeThe purpose of this paper is to describe a toolkit to examine the wording and sentence structure in each item of multi-item measures to avoid pitfalls and flaws in questionnaire surveys.Design/methodology/approachBased on hands-on scholarly experiences, the toolkit is designed to examine the wording and sentence structure of multi-item measures.FindingsThe results show a compilation of conceivable pitfalls and flaws in the items of multi-item measures.Research limitations/implicationsThis research offers scholars insights to enhance the wording and sentence structure in research surveys.Practical implicationsThe findings offer a practitioner-oriented hands-on approach to examine measures in business surveys.Originality/valueThis paper contributes to a foundation to avoid pitfalls and flaws in validity and reliability of multi-item measures.
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