Abstract
IntroductionThe current healthcare environment encourages patients to participate in their healthcare. One way to do so is to design and manage a website that empowers patients and family members to be involved in their care. The authors previously developed a model that classifies hospital websites into four levels by how well the websites engaged the patients. This paper presents a tool based on that model that can be used by hospitals to objectively measure the level of hospital website patient engagement.MethodThe tool was developed and given to 20 students in a senior-level management information systems course to evaluate 40 hospital websites taken from the 2012 Most Wired Hospitals list. Based on their comments, the tool was revised to increase readability and usability.ResultsThe tool can: (1) correctly identify the current level of engagement of a hospital's website; (2) prescribe the characteristics required to advance the website to the next level while still allowing for flexibility in website design.Implications for practiceThis tool can assist hospitals in evaluating their current website from several points of view, point out potential shortcomings, and serve as an aid in developing a plan to improve the website going forward.
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