Abstract
This study endeavors to be cognizant of the investment paradigm of women entrepreneurs and reveal their ambitions, professionalism, and desire to form a robust framework in the context of economic development. These persistent attributes of women entrepreneurs for economic development persuaded us to investigate factors that influence women’s attitude to make a long-term investment decision in their business regardless of uncertainty. This study adopted a deductive approach and assessed data using the PLS-SEM technique through Smart PLS 3.3.3. Around 330 adequate responses from Karachi and Lahore using a self-designed structured questionnaire revealed that women’s investment attitude has a positive significant mediating effect on social, behavioral factors, and investment decisions. Whereas, women’s investment attitude did not depict a positive significant mediating effect on personal factors and investment decisions. It was quite interesting to know that uncertainty did not reveal a significant moderating effect between investment attitude and investment decision. The study highlights measures suggested empowering women entrepreneurs who strive to enhance their performance and achieve sustainable development goals without being discouraged by society. Moreover, focusing risk-taking attributes to set an example for those who do not come forth. The novelty of the study in the context of women entrepreneur’s investment attitude well contributes to the existing literature and recommends future scholars to expand the horizon of the existing area of the study in the context of cultural, demographic, and seasonal factors, which are also affecting women entrepreneur’s investment decisions.
Highlights
Publisher’s Note: MDPI stays neutral with regard to jurisdictional claims in published maps and institutional affiliations
Kappal and Rastogi (2020) explored the personal financial decisions of women entrepreneurs. This study proposes those underlying factors that highly influence women’s attitude towards financial investment decisions in the context of Pakistan
Women as entrepreneurs are investors of long-run who possess a conservative attitude and frequently require financial consultants for any financial activity. Their investment preferences rely on the investment attitude of different social, personal, and behavioral factors but they strongly believe in becoming financially independent to take their own financial decisions
Summary
The word entrepreneur originates from the root words entre refers to “enter”, pre refers to “before” and neur stands for “nerve-center”. One enters a business at a certain time to form meaningful change such as nerve or decision center (McKay 2001). Cooke and Xiao (2021) highlighted that entrepreneurship refers to the level of motivation and capability that enables to commence, organize, and develop a business with a certain level of risk. Entrepreneurship does refer to beginning a new enterprise, rather it requires a core mindset with creative and strategic thinking and vision even in uncertain conditions. It cannot be denied that entrepreneurial activities contribute a major portion to grow economically in a country, through implementing several policies regarding entrepreneurs. It cannot be denied that entrepreneurial activities contribute a major portion to grow economically in a country, through implementing several policies regarding entrepreneurs. Zeb and Ihsan (2020) argued that Pakistan being a developing state comprises an estimated population of 207 million includes approximately
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
