Abstract
Although consensus on a definition of Arts Entrepreneurship (AE) is helpful, formal theories are needed to help AE researchers and educators explain what the general AE process is and why it matters. As discussed in this article, such theories can help us understand the relationship between art innovation, art market creation and art value exchange in Artworlds. Such theories can also help AE educators in particular clarify distinctions and similarities between the systematic practice of AE and business entrepreneurship, challenge past and present assumptions about AE and may encourage AE educators to pivot towards new pedagogical directions.
Highlights
Research by Callander and Cummings suggests that Arts Entrepreneurship (AE) is recognized in the broader entrepreneurship literature as an emerging field of scholarly inquiry, “its boundaries and scope are still being negotiated.”[1]
As discussed in this article, such theories can help us understand the relationship between art innovation, art market creation and art value exchange in Artworlds
Such theories can help AE educators in particular clarify distinctions and similarities between the systematic practice of AE and business entrepreneurship, challenge past and present assumptions about AE and may encourage AE educators to pivot towards new pedagogical directions
Summary
Research by Callander and Cummings suggests that Arts Entrepreneurship (AE) is recognized in the broader entrepreneurship literature as an emerging field of scholarly inquiry, “its boundaries and scope are still being negotiated.”[1]. A defining portfolio of AE practices might emerge that distinguishes AE from other types of entrepreneurship.[2] Perhaps more importantly, through theorizing, a grounded theory may emerge that explains why AE matters to Artworld members To address this gap in the broader entrepreneurship and specialized AE literature, the author builds on prior theory development efforts, references examples, cites direct observations and positions the systematic practice of art innovation, art market creation, and art value exchange as the core practices for a new concept of AE.[3]. Successful entrepreneurship practice is often celebrated and treated as a significant accomplishment in society This is because, as research suggests, the systematic practice of entrepreneurship across all venture orientations can be challenging, largely due to social, economic and political barriers.[9] For example, entrepreneurship (as previously defined) has historically been more challenging for women, immigrants and minority entrepreneurs in part because many of them have experienced discrimination and market exclusion while venturing.[10] Based on these understandings,. Ann Markusen et al, “Crossover: How Artists Build Careers Across Commercial, Nonprofit and Community Work” (Minneapolis, MN, 2006), http://www.haassr.org/wp-content/uploads/2014/05/caCrossover.pdf
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